MACMILLAN Sustainable Business Practices for Rural Development: The Role of Intellectual Capital

The book includes empirical research papers and case studies embracing human capital, relational capital and structural capital in context to services and manufacturing sectors. It will highlight on the sustainable business practices manifested in the work culture, values and beliefs in context to rural regions. From a learning and managerial perspective, the book will identify effective business practices in varied service and manufacturing sectors significant for sustaining business performance and competitive advantage. About the Author Dr Hardeep Chahal is a professor in the Department of Commerce, University of Jammu, India. Her research work has been acknowledged in refereed International journals. She has also co-edited books on Research Methodology in Commerce and Management and Strategic Service Marketing. She currently serves on the editorial boards of the International Journal of Health Quality and Assurance and Journal of Services Research. Dr Chahal has also been on visiting fellowship to University of Loughborough, UK under Commonwealth Fellowship Scheme (British Academy Award) and also to Gandhi Institute of Business and Technology, Jakarta, Indonesia. Dr Vijay Pereira is an Associate Professor in the Department of Humanities and Social Sciences, Khalifa University, Abu Dhabi, United Arab Emirates. Dr Pereira has published over 85 papers worldwide in reputed international journals. He has edited and written five books. Dr Pereira was recently awarded the Indo-United Nations pin (only 100 such awards worldwide) for his academic contribution in the Indian context. Dr. Jeevan Jyoti has rich experience of teaching and research in business education. Her areas of interest are Strategic Human Resource Management, Organisation Behaviour & Entrepreneurship. She is associate editor of International Journal of Business Studies Review. Dr. Jyoti has publications in reputed national and international refereed journals. Contributors: Deepti Abrol is Lecturer in the Department of Commerce, P. G. College for Women, Gandhi Nagar, Jammu, India. Kamani Dutta has teaching as well as 5 years of research experience. Jhanvi Khanna is working as lecturer in the Department of Economics, Udhampur Campus, University of Jammu, India. Neetu Kumari is working as Lecturer in the Department of Commerce, Udhampur Campus, University of Jammu, India. Pradeep Kumar worked as Lecturer in the Department of Commerce, Udhampur Campus, University of Jammu and at present he’s working in Government Degree College for Boys, Udhampur (J&K), India. Sumeet Kour is working as Assistant Professor in Cluster University of Jammu (Jammu & Kashmir), India. Sushmera Manikandan is currently a Research Scholar at Swiss Business School, Switzerland. Sandeep Narula has 30 years of Industry and academic exposure and has published more than 30 articles in leading national and international journals. Sunita Nigam has a background of Biometrics and Nutrition with a Computer Science Diploma. Sunita Raina is Assistant Professor (since 2010) and Head of the Department of Commerce (since 2013) in Govt. Degree College Kathua, India. Asha Rani is a doctoral student in the Department of Commerce, University of Jammu, India. K. V. Rao is the Former Vice-Chancellor of Acharya Nagarjuna University and In-charge of Krishna & Vikrama Simhapuri Universities, Andhra Pradesh. Ritika Sambyal has teaching as well as 7 years of research experience. She is pursuing her doctoral degree from the University of Jammu on the Topic “Examining the Outcomes of Corporate Social Responsibility (CSR) Initiatives of Companies in Punjab State”. Mamta Sharma is working as a lecturer in Udhampur Campus, University of Jammu, India. Poonam Sharma is a government teacher at education department, Jammu and Kashmir, India. Saguna Sethi is a Ph.D. scholar working on the topic “Effectiveness of Internal Marketing Mix Initiatives in the Higher Education Sector: A Study of