Springer Socially Responsible Consumption and Marketing in Practice: Collection of Case Studies

The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers. From the Back Cover The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers. About the Author Jishnu Bhattacharyya Nottingham University Business School China, University of Nottingham Ningbo China Jishnu Bhattacharyya is pursuing Ph.D. in Marketing from University of Nottingham. He holds a Master of Business Administration from Indian Institute of Information Technology and Management Gwalior, India after obtaining his Bachelor of Technology in Electrical and Electronics Engineering from Maulana Abul Kalam Azad University of Technology, Kolkata, India. Prior to his Ph.D. studies, he has worked as Project Scientist at the Indian Institute of Technology (IIT) Delhi, India. He participated in research coursework at the Indian Institute of Management (IIM) Kozhikode, India. He has also served as a visiting consultant (research) for a social science research project. In the past, he was engaged in short-term research projects at the IIT Indore, India, and the IIT Delhi, India, in the capacity of visiting students. With an interdisciplinary background, he is actively engaged in research and interested in marketing science. He enjoys asking practically motivated and theoretical