International Public Relations and Public Diplomacy - Peter Lang - Image 1

£115.96

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften International Public Relations and Public Diplomacy - Peter Lang

Name: International Public Relations and Public Diplomacy - Peter Lang
Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Price: 115.96 GBP
Availability: InStock

Communication

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Description

Explore the deep connections between international public relations and public diplomacy with this comprehensive academic volume. Written by leading thinkers in both fields, this book offers essential lessons for global relationship-building and effective stakeholder engagement. It provides a multi-dimensional view by examining these disciplines from government, corporate, and not-for-profit perspectives. Readers will gain a clear understanding of modern communication challenges, including nation-branding, soft power, and international broadcasting. The text covers important topics such as mediated public diplomacy, information subsidies, diaspora relationships, and international exchanges. This resource is designed for those looking to understand how communication shapes global perceptions and manages international interests in a complex world.

Key Features

Covers essential topics including nation-branding, soft power, and international broadcasting to help understand global influence.

Provides insights from three distinct sectors: government, corporate, and not-for-profit perspectives.

Explores complex communication areas such as mediated public diplomacy, information subsidies, and diaspora relationships.

Developed by leading thinkers in the fields of public relations and public diplomacy for high-level academic study.

Offers practical lessons regarding global relationship-building and effective stakeholder engagement strategies.

Product Specifications

Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Format: hardcover
ASIN: 1433126885
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 21 March 2017
Listed Since: 27 November 2014

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Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften International Public Relations and Public Diplomacy - Peter Lang

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