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Sage Publishing Sage International Public Relations - Curtin and Gaither Book

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Description

Explore the first critical-cultural approach to international public relations with this text by Patricia A. Curtin and T. Kenn Gaither. Published by Sage Publishing, this book introduces a unique cultural-economic model to help students understand how public relations techniques function across different regulatory, political, and cultural climates. By using the circuit-of-culture theory, the authors provide a practice matrix that connects theoretical concepts to real-world application. This resource is designed to help learners navigate the complexities of identity, power, and culture in the global communication landscape. This copy is in new, mint condition and is ready for immediate dispatch.

Key Features

This Sage Publishing book provides a critical-cultural approach to international public relations theory and practice.

Authors Patricia A. Curtin and T. Kenn Gaither introduce a cultural-economic model to explain global PR techniques.

The text uses the circuit-of-culture theory to show how theory informs practical application in various climates.

Includes a practice matrix to help students understand PR within different regulatory and political environments.

Each order is dispatched the same day for orders received before 12 noon to ensure fast delivery.

This product comes in new, mint condition with guaranteed packaging and no quibbles returns.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
06 March 2007
Listed Since
19 February 2007

Barcode

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