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£132.71
IGI Global - Cases on Internationalization Challenges for SMEs
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Description
Key Features
Provides a set of case studies focused on the internationalization of small and medium-sized enterprises.
Shares the latest empirical research findings regarding global expansion for smaller firms.
Explores the specific barriers that hinder the natural international expansion path of SMEs.
Contrasts the unique challenges of SMEs against the experiences of large multinational firms.
Offers practical insights into managing increased competition from abroad during the globalization process.
Product Specifications
- Brand
- IGI Global
- Format
- paperback
- ASIN
- 1799864847
- Domain
- Amazon UK
- Release Date
- 06 November 2020
- Listed Since
- 16 November 2020
Barcode
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