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emerald PUBLISHING Key Success Factors of SME Internationalisation: A Cross-Country Perspective: 34 (International Business and Management, 34)

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Description

This collectivebook offers a cross-country perspective on the internationalisation of smalland medium-sized enterprises (SMEs). Scholars from prestigious institutions in Europe,North America, Australia and China provide new insights on how SMEs develop andperform their international activities. Their innovative approach isparticularly useful to understand the major role played by SMEs in today’sglobal economy. The authorsidentify key factors that facilitate the international expansion of SMEs. Theyexplain how SMEs can succeed in their development in both mature and emergingeconomies. Their findings are based on quantitative surveys and in-depthcase studies, and the resulting recommendations are provided to help SME managers increase theperformance of their international activities.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
22 August 2018
Listed Since
19 March 2018

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