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Gabler Verlag Betriebswirtschaftliche Forschungsergebnisse: Ihre Bedeutung für die Unternehmensführung: 25 (Schriften zur Unternehmensführung, 25)

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Description

Das Schwergewicht der Diskussion über die Internationalisierung von Unterneh mensaktivitäten liegt bei der Betrachtung von Großunternehmungen. Aber auch für die Betriebe mittlerer Größe gewinnt die Strategie der Errichtung eigener produzie render Niederlassungen im Ausland zunehmend an Bedeutung. Diesen Schluß legt 1 jedenfalls eine empirische Untersuchung der Verfasser nahe), die sich mit den Problemen der Internationalisierung von Mittelbetrieben befaßt. In dieser Studie wird den folgenden Fragen nachgegangen: • Welches sind die M e r k mal e (z. B. Lohnkosten, Exportanteil, Forschungs intensität), die internationalisierte von nicht internationalisierten Mittelbetrieben unterscheiden? • "Wie international" sind die untersuchten (internationalisierten) Mittelbetriebe? Es geht hier um die Frage ihres I nt ern at ion a I sie i run g s g rad e s (Internationalität). • Wie werden die Man a g e m e n t -B e z i e gen h u n (Planungs-, Organisa tions- und Kontrollbeziehungen) zwischen der Muttergesellschaft und den Aus landsniederlassungen gestaltet? Ein weiterer Schwerpunkt dieser Studie liegt auf der Untersuchung der I n te - na t ion al i sie run g s s rat t e g i e n von Mittelbetrieben. Mit diesem Teil aspekt aus der Untersuchung - der gerade unter dem Gesichtspunkt der prakti schen Gestaltung der Internationalisierung von besonderer Relevanz ist - beschäf tigt sich der vorliegende Aufsatz. Er soll 1. die Teilergebnisse der empirischen Erhebung zu Internationalisierungsstrategien der Mittelbetriebe referieren und 2.

Product Specifications

Format
perfect
Domain
Amazon UK
Release Date
01 January 1978
Listed Since
29 July 2011

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