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£63.64

MACMILLAN Internationalizing Firms: International Strategy, Trends and Challenges

Name: Internationalizing Firms: International Strategy, Trends and Challenges
Brand: MACMILLAN
Price: 63.64 GBP
Availability: InStock

International

About as cheap as it gets. The only time it was cheaper was 2 years ago.

£64 today · all-time low £61 (Jun 2024) · usually the usual

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Description

This book explores emerging trends in internationalization, analyzing the processes and steps that firms take when entering new markets. This timely contribution highlights the need for a deeper understanding of today’s internationalization process, critiquing existing literature and instead proposing a new paradigm based on a re-interpretation of the Resource-based View (RBV). Analysing the motives behind internationalizing, the factors affecting entry choices, and the challenges connected to outsourcing and offshoring, the authors present a new framework for understanding the reasons behind internationalization and the financial risks that are involved. With theoretical discussion and empirical case studies, this book seeks to offer an informed insight into internationalizing, making it an invaluable read for those researching entrepreneurship on a global scale, as well as managers and leaders of international firms. From the Back Cover This book explores emerging trends in internationalization, analyzing the processes and steps that firms take when entering new markets. This timely contribution highlights the need for a deeper understanding of today’s internationalization process, critiquing existing literature and instead proposing a new paradigm based on a re-interpretation of the Resource-based View (RBV). Analysing the motives behind internationalizing, the factors affecting entry choices, and the challenges connected to outsourcing and offshoring, the authors present a new framework for understanding the reasons behind internationalization and the financial risks that are involved. With theoretical discussion and empirical case studies, this book seeks to offer an informed insight into internationalizing, making it an invaluable read for those researching entrepreneurship on a global scale, as well as managers and leaders of international firms. About the Author Adriana Calvelli is Professor of International Management at the Parthenope University of Naples, Italy, where she conducts innovative research on internationalization and SMEs. Adriana has written many books and published papers in journals on international strategy, entrepreneurship, and cross-cultural management. Chiara Cannavale is Professor of Cross-cultural Management and International Management at the Parthenope University of Naples, Italy. President of the International Association of Cross-cultural Competence and Management (IACCM), Chiara has published several works on international strategies towards transition, cultural competences, and the impact of culture on international management, innovation and entrepreneurship.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 303006252X
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 22 December 2018
Listed Since: 24 December 2018

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MACMILLAN Internationalizing Firms: International Strategy, Trends and Challenges

About as cheap as it gets. The only time it was cheaper was 2 years ago.

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