£150.00

Bloomsbury Academic Introduction to Marketing Book

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Description

Expand your understanding of business principles with Introduction to Marketing: Concepts and Contexts. Published by Bloomsbury Academic, this book provides a foundational look at the essential elements of marketing within modern business environments. This text is designed for students and professionals looking to grasp the fundamental concepts that drive market dynamics. By exploring the relationship between concepts and their real-world contexts, readers can build a strong base in economic and marketing theory. It serves as a valuable resource for those studying business, finance, or law, offering a structured approach to learning how marketing functions in a global economy. Whether you are beginning your academic journey or looking to refresh your professional knowledge, this Bloomsbury Academic publication provides the necessary framework to understand how organizations reach their audiences and navigate complex market landscapes.

Key Features

Published by Bloomsbury Academic to ensure high standards of academic content and reliable information for learners.

Focuses on the core concepts and contexts of marketing to build a strong theoretical foundation for students.

Categorized under Business, Finance and Law to support specialized study in economics and marketing disciplines.

Provides a structured way to learn how marketing principles apply to various real-world business scenarios.

Serves as a comprehensive resource for anyone needing to understand the fundamentals of modern marketing theory.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
19 February 2026
Listed Since
22 April 2025

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