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Bloomsbury Introduction to Marketing: Concepts and Contexts - Bloomsbury

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Description

Introduction to Marketing: Concepts and Contexts by Bloomsbury Academic provides a comprehensive foundation for understanding core marketing principles and their real-world applications. This textbook explores essential marketing concepts, frameworks, and strategies within contemporary business environments. Designed for students and professionals seeking to build marketing knowledge, the book covers fundamental theory alongside practical contexts that demonstrate how organisations apply these principles across industries. Bloomsbury Academic's approach balances academic rigour with accessibility, making complex marketing ideas understandable for learners at all levels. Whether you're beginning a marketing course, starting a business career, or looking to deepen your understanding of how companies reach and engage customers, this introduction equips you with the foundational concepts needed to succeed in modern marketing roles.

Key Features

Introduction to Marketing by Bloomsbury Academic covers foundational concepts essential for anyone entering the field of marketing or business.

The textbook combines theoretical frameworks with practical contexts, showing how marketing principles apply across different industries and organisations.

Bloomsbury Academic's structured approach makes complex marketing ideas accessible to students and professionals at beginner and intermediate levels.

This comprehensive introduction addresses core marketing strategy, consumer behaviour, and organisational application within contemporary business landscapes.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
19 February 2026
Listed Since
22 April 2025

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