Essentials of Modern Marketing Jordan Edition: English version

Marketing Management for the 21st century and beyond "Marketing is the soul of companies, and learning the arts of marketing makes every project an innovative project." ~ Dr.Talal Abu Ghazaleh, Godfather of Arab Accounting ~ "A concise guide on modern marketing strategies, offering insights and effective applications, supplemented with case studies. Essential for practitioners and students for success in business, especially in Jordan." ~ Mohammed Al-Shaker, CEO ArabiaWeather ~ "This book inspires future generations on how to create a positive impact and which innovative marketing tools can be used to change behavior." ~ Virginia Yanquilevich, CEO Dopper ~ “This title combines strategic tools and insights with amazing market-specific stories. “ ~ Linda Keijzer, CEO Xenos ~ "Nothing further beyond in Modern Marketing" ~ IL GIORNALE DELLE PMI ~ "The 21st century book about Business, Marketing & Management" ~ DAILY TIMES ~ "EOMM provides much-needed perspectives on local marketing strategies in Pakistan" ~ Chairperson, NBEAC ~ Essentials of Modern Marketing is not only about marketing and selling a product or service. It is about finding and building a future using the new tools of modern marketing. This book can lead your company to discover new talents, capabilities, and opportunities. It deals with modern marketing in such a way that covers as few pages and is as accessible as possible, while communicating the fundamental, most important theoretical aspects and facilitating the transfer of this knowledge to real-life decision situations. It concentrates on the essential marketing know-how for both, practitioners and students worldwide. Most marketing textbooks deal exclusively with the operational aspect of marketing or the strategic part. This modern marketing book not only integrates all relevant aspects of marketing but also structures them in such a way, that both practitioners and students acquire a comprehensive and holistic overview, how it all fits together. This is achieved by the structure of the book which follows the marketing planning and decision-making process inside the enterprise. Due to COVID-19 and other uncertainties, all industries and businesses are challenged. In addition, organizations and companies alike are have to deal with constant change and mega trends such as digitization and disruption which calls for continuous innovation and change and tough decisions on staffing, procurement, finance and marketing. You need to think ahead on how to find new markets, create new marketing strategies, innovate new products and build new partnerships. Against this background, another unique feature of this book is that it touches base on very specific business-related topics such as AI for Marketer, Disruptive Digital Marketing Strategies, Creating Value through Design in order to provide a more holistic and comprehensive perspective on marketing management while discussing local case studies.