£39.17

Springer Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful (Management for Professionals)

White

Price data last checked 29 day(s) ago - will refresh soon

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£39 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 62 days · 62 data points (no recent data)

Historical
Generating forecast…
£39.17 £37.21 £37.99 £38.78 £39.56 £40.35 £41.13 26 April 2026 11 May 2026 26 May 2026 10 June 2026 26 June 2026

Price Distribution

Price distribution over 62 days • 1 price levels

Days at Price
62 days 0 16 31 47 62 £39 Days at Price

Price Analysis

Most common price: £39 (62 days, 100.0%)

Price range: £39 - £39

Price levels: 1 different prices over 62 days

Description

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.

Product Specifications

Colour
White
Format
hardcover
Domain
Amazon UK
Release Date
03 August 2018
Listed Since
14 February 2018

Barcode

No barcode data available

Similar Products You Might Like

Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful (Management for Professionals)
99% match

Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful (Management for Professionals)

Springer

£40.95 08 Jul 2026
Market Segmentation Success: Making It Happen!
96% match

Market Segmentation Success: Making It Happen!

Routledge

£162.27 02 Jul 2026
Segmentation in Social Marketing: Process, Methods and Application
96% match

Segmentation in Social Marketing: Process, Methods and Application

Springer

£100.10 09 Jul 2026
Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition (Haworth Series in Segmented, Targeted, and Customized Market)
95% match

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition (Haworth Series in Segmented, Targeted, and Customized Market)

Routledge

£149.54 27 Jun 2026
Essentials of Marketing
95% match

Essentials of Marketing

PEARSON EDUCATION

£43.50 11 Jul 2026
Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition (Haworth Series in Segmented, Targeted, and Customized Market)
95% match

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition (Haworth Series in Segmented, Targeted, and Customized Market)

Routledge

£47.06 01 Jul 2026
Fundamentals of Marketing Research
95% match

Fundamentals of Marketing Research

Sage Publications

£106.76 13 Jul 2026
Marketing (Sage Course Companions)
95% match

Marketing (Sage Course Companions)

Sage Publications

£99.00 09 Jul 2026
Statistics for Marketing and Consumer Research
95% match

Statistics for Marketing and Consumer Research

Sage Publications

£161.00 14 Jul 2026
Marketing Research: A Managerial Approach
95% match

Marketing Research: A Managerial Approach

Sage Publications

£44.05 08 Jul 2026
Marketing Management: An International Perspective: Case Studies (International Marketing Series)
95% match

Marketing Management: An International Perspective: Case Studies (International Marketing Series)

Red Globe Press

£29.81 08 Jul 2026
History Of Marketing Science, The: 3 (World Scientific-Now Publishers Series in Business)
95% match

History Of Marketing Science, The: 3 (World Scientific-Now Publishers Series in Business)

World Scientific Publishing Company

£85.71 17 Jun 2026
Marketing Research: Planning, Process, Practice
95% match

Marketing Research: Planning, Process, Practice

Sage Publications

£60.15 03 Jul 2026
Marketing Research Methods: Quantitative and Qualitative Approaches
95% match

Marketing Research Methods: Quantitative and Qualitative Approaches

Cambridge University Press

£39.30 11 Jul 2026
Marketing Skills in Practice: Developing a Successful Marketing Career
95% match

Marketing Skills in Practice: Developing a Successful Marketing Career

Routledge

£42.72 03 Jul 2026
Strategic Marketing Planning: A Step-by-Step Approach
95% match

Strategic Marketing Planning: A Step-by-Step Approach

Routledge

£48.36 01 Jul 2026
Understanding Marketing: A European Casebook
95% match

Understanding Marketing: A European Casebook

Wiley

£21.80 13 Jul 2026
The Art & Science of Marketing: Marketing for Marketing Managers
95% match

The Art & Science of Marketing: Marketing for Marketing Managers

Oxford University Press

£110.00 12 Jul 2026
Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)
95% match

Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)

Gabler Verlag

£64.84 03 Jul 2026
Marketing: Einführung in die Absatzpolitik
95% match

Marketing: Einführung in die Absatzpolitik

Gabler Verlag

£45.99 08 Jul 2026
The Market Segmentation Workbook: Target Marketing for Marketing Managers (Marketing Workbooks)
95% match

The Market Segmentation Workbook: Target Marketing for Marketing Managers (Marketing Workbooks)

Cengage Learning

£66.99 10 Jul 2026
Marketing Research: Approaches, Methods and Applications in Europe
95% match

Marketing Research: Approaches, Methods and Applications in Europe

Cengage Learning

£22.80 28 Jun 2026
The Practical Marketing Workbook: Over 250 exercises for teaching marketing Ideal for flipped classrooms
95% match

The Practical Marketing Workbook: Over 250 exercises for teaching marketing Ideal for flipped classrooms

£40.14 11 Jul 2026