£107.73

It has never been this cheap. We have no record of a lower price.

£108 today · cheaper than every other day in the last 3 months

Amsterdam University Press Digital Gaming and the Advertising Landscape (Games and Play)

View at Amazon

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 58 days · 58 data points (no recent data)

Historical
Generating forecast…
£107.73 £102.34 £104.50 £106.65 £108.81 £110.96 £113.12 11 August 2026 25 August 2026 08 September 2026 22 September 2026 07 October 2026
View at Amazon ↗

Price data last checked 33 day(s) ago - refreshing...

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↑ Price chart
when this has been cheap or pricey
↑ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price Distribution

Price distribution over 58 days • 1 price levels

Days at Price
58 days 0 15 29 44 58 £108 Days at Price

Price Analysis

Most common price: £108 (58 days, 100.0%)

Price range: £108 - £108

Price levels: 1 different prices over 58 days

Description

The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited., Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
12 August 2019
Listed Since
30 July 2019

Barcode

No barcode data available

Similar Products You Might Like

Application of Gaming in New Media Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)
97% match

Application of Gaming in New Media Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

IGI Global

£189.73 24 Sep 2026
Online Gaming in Context: The social and cultural significance of online games (Routledge Advances in Sociology)
97% match

Online Gaming in Context: The social and cultural significance of online games (Routledge Advances in Sociology)

Routledge

£131.84 03 Oct 2026
Gaming as Art: A Communication-Oriented Perspective on the Relationship between Gaming and the Art: 12 (Video Games and the Humanities, 12)
97% match

Gaming as Art: A Communication-Oriented Perspective on the Relationship between Gaming and the Art: 12 (Video Games and the Humanities, 12)

De Gruyter Oldenbourg

£90.83 18 Sep 2026
Critical Gaming: Interactive History and Virtual Heritage
97% match

Critical Gaming: Interactive History and Virtual Heritage

Routledge

£151.26 03 Oct 2026
Videogames and Education: Humanistic Approaches to an Emergent Art Form (History, Humanities, and New Technology)
97% match

Videogames and Education: Humanistic Approaches to an Emergent Art Form (History, Humanities, and New Technology)

Routledge

£115.00 03 Nov 2026
Video Games and Interactive Media: A Glimpse at New Digital Entertainment
97% match

Video Games and Interactive Media: A Glimpse at New Digital Entertainment

Routledge

£49.99 22 Sep 2026
Digital Games and Learning: Research and Theory - Routledge
97% match

Digital Games and Learning: Research and Theory - Routledge

Routledge

£125.00 02 Oct 2026
The Digital Gaming Handbook
97% match

The Digital Gaming Handbook

CRC Press

£56.42 01 Sep 2026
Algorithmic and Architectural Gaming Design: Implementation and Development
97% match

Algorithmic and Architectural Gaming Design: Implementation and Development

Information Science Reference

£182.99 05 Nov 2026
Videogames, Identity and Digital Subjectivity (Routledge Advances in Game Studies)
97% match

Videogames, Identity and Digital Subjectivity (Routledge Advances in Game Studies)

Routledge

£163.91 07 Sep 2026
The Digital Gaming Handbook
97% match

The Digital Gaming Handbook

CRC Press

£114.00 30 Sep 2026
Videogames, Identity and Digital Subjectivity - Routledge
97% match

Videogames, Identity and Digital Subjectivity - Routledge

Routledge

£41.99 23 Oct 2026
Cases on the Societal Effects of Persuasive Games (Advances in Multimedia and Interactive Technologies)
97% match

Cases on the Societal Effects of Persuasive Games (Advances in Multimedia and Interactive Technologies)

Information Science Reference

£198.00 05 Oct 2026
Understanding Games and Game Cultures
96% match

Understanding Games and Game Cultures

Sage Publishing

£106.41 25 Sep 2026
Cases on Digital Game-Based Learning: Methods, Models, and Strategies
96% match

Cases on Digital Game-Based Learning: Methods, Models, and Strategies

Information Science Reference

£169.99 04 Sep 2026
Business, Technological, and Social Dimensions of Computer Games: Multidisciplinary Developments
96% match

Business, Technological, and Social Dimensions of Computer Games: Multidisciplinary Developments

Information Science Reference

£119.91 25 Sep 2026
Digital Games and Learning: Research and Theory (Digital Games, Simulations, and Play in Learning)
96% match

Digital Games and Learning: Research and Theory (Digital Games, Simulations, and Play in Learning)

Routledge

£47.15 01 Oct 2026
Gaming Culture(s) in India: Digital Play in Everyday Life
96% match

Gaming Culture(s) in India: Digital Play in Everyday Life

Routledge

£149.92 06 Oct 2026
Psychology of Gaming: Emotions, Motivations & Actions - Nova Science
96% match

Psychology of Gaming: Emotions, Motivations & Actions - Nova Science

Nova Science Publishers Inc

£134.42 05 Oct 2026
Working with Video Gamers and Games in Therapy: A Clinician's Guide
96% match

Working with Video Gamers and Games in Therapy: A Clinician's Guide

Routledge

£130.97 27 Aug 2026
Global Game Industries and Cultural Policy (Palgrave Global Media Policy and Business)
96% match

Global Game Industries and Cultural Policy (Palgrave Global Media Policy and Business)

MACMILLAN

£100.11 30 Sep 2026
Video Games and Interactive Media: New Digital Entertainment
96% match

Video Games and Interactive Media: New Digital Entertainment

CRC Press

£183.52 14 Oct 2026
Videogames
96% match

Videogames

Routledge

£139.12 24 Sep 2026
Computer Games and Technical Communication: Critical Methods and Applications at the Intersection (Routledge Studies in Technical Communication, Rhetoric, and Culture)
96% match

Computer Games and Technical Communication: Critical Methods and Applications at the Intersection (Routledge Studies in Technical Communication, Rhetoric, and Culture)

Routledge

£164.23 19 Sep 2026