£80.00

Маркетинг отношений и клиентоориентированность в туризме: Для исследователей и практиков туристского рынка, руководителей компаний и маркетологов: Dlq ... rynka, rukowoditelej kompanij i marketologow

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£80.00 £76.00 £77.60 £79.20 £80.80 £82.40 £84.00 09 July 2026 26 July 2026 12 August 2026 29 August 2026 15 September 2026

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69 days 0 17 35 52 69 £80 Days at Price

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Most common price: £80 (69 days, 100.0%)

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Price levels: 1 different prices over 69 days

Description

В монографии раскрывается содержание и теоретические подходы маркетинга взаимоотношений и концепция клиентоориентированности. Анализируется туризм и туристический продукт как экономические категории, рассматриваются особенности современного туризма, туристского продукта и самого туриста. Обосновывается необходимость применения маркетинга взаимоотношений и клиентоориентированности в туризме. Дается модель клиентоориентированности, методы и этапы ее внедрения. Сделан анализ туристского рынка Иркутского региона, проведено авторское исследование туристских фирм и потребителей в отношении применения клиентоориентированности. Приведен опыт внедрения клиентоориентированности в туристской фирме. Книга будет полезна исследователям и практикам туристского рынка, для руководителей фирм и маркетинговых отделов, а также в качестве учебного пособия по маркетингу взаимоотношений и клиентооприентированности, и для всех, интересующихся современными вопросами маркетинга.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
06 October 2017
Listed Since
26 October 2017

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