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£58.00

LAP Lambert Academic Publishing Klasternyy podkhod pri formirovanii strategii razvitiya turizma

Name: Klasternyy podkhod pri formirovanii strategii razvitiya turizma
Brand: LAP Lambert Academic Publishing
Price: 58.0 GBP
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Description

Monografiya raskryvaet klyuchevye aspekty kompleksnogo strategicheskogo razvitiya territorii posredstvom klasternykh struktur, chto zastavlyaet po-novomu interpretirovat' tseli, zadachi i roli uchastnikov dannogo protsessa. Provedeno issledovanie sovremennykh podkhodov k upravleniyu strategicheskim regional'nym razvitiem kak v Rossii, tak i za rubezhom, proizvedena otsenka ikh dostoinstv i nedostatkov. V fokuse vnimaniya – strategiya razvitiya regional'nogo turizma na osnove integratsionnykh mezhotraslevykh mekhanizmov s uchetom spetsifiki territorial'nogo marketinga. V kachestve sub"ekta issledovaniya vybran dotatsionnyy region (na primere Chuvashskoy Respubliki), tak kak aktual'nost' poiska dopolnitel'nykh istochnikov dokhoda i effektivnoe ispol'zovanie turistsko-rekreatsionnykh resursov ochen' vazhna dlya podobnykh oblastey. Predlozhena metodika provedeniya kompleksnogo issledovaniya turisticheskogo potentsiala territorii s uchetom sinergeticheskogo effekta ot soputstvuyushchikh i podderzhivayushchikh otrasley. Osoboe vnimanie udelyaetsya priemam formirovaniya i realizatsii innovatsionnoy strategii klasternogo razvitiya turisticheskoy sfery v regione.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3659336394
Category: Books > Subjects
Domain: Amazon UK
Release Date: 07 February 2013
Listed Since: 12 February 2013

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LAP Lambert Academic Publishing Klasternyy podkhod pri formirovanii strategii razvitiya turizma

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