Marketingovoe upravlenie v molochno-produktovom podkomplekse: Regional'nyy aspekt - Image 1

£68.00

LAP Lambert Academic Publishing Marketingovoe upravlenie v molochno-produktovom podkomplekse: Regional'nyy aspekt

Name: Marketingovoe upravlenie v molochno-produktovom podkomplekse: Regional'nyy aspekt
Brand: LAP Lambert Academic Publishing
Price: 68.0 GBP
Availability: InStock

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Description

Molochno-produktovyy podkompleks otnositsya k vedushchim v regional'nom APK i formiruet privlekatel'nyy po ob"yemam prodazh (ili po emkosti) rynok. Produktsiya podkompleksa ne tol'ko zanimaet sushchestvennoe mesto v strukture potrebleniya naseleniya, no imeet strategicheskuyu sotsial'no-ekonomicheskuyu znachimost'. Nesmotrya na eti obstoyatel'stva, otechestvennye molokopererabatyvayushchie predpriyatiya pervonachal'no ustupili svoi pozitsii na rynke inostrannym kompaniyam, a vposledstvii regional'nye tovaroproizvoditeli – obshcherossiyskim predpriyatiyam s uchastiem inostrannogo kapitala. Marketingovoe upravlenie v regional'nom molochno-produktovom podkomplekse adaptiruet predpriyatiya k menyayushchimsya rynochnym usloviyam, orientiruet na udovletvorenie potrebnostey naseleniya v neobkhodimom kolichestve i assortimente moloka i molochnykh produktov dolzhnogo kachestva po otnositel'no dostupnym tsenam putem formirovaniya kompleksa marketingovykh mer. Monografiya adresovana rukovoditelyam i spetsialistam molokopererabatyvayushchikh predpriyatiy, marketologam, prepodavatelyam i studentam vysshikh uchebnykh zavedeniy.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3846516988
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 30 November 2011
Listed Since: 01 February 2013

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LAP Lambert Academic Publishing Marketingovoe upravlenie v molochno-produktovom podkomplekse: Regional'nyy aspekt

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