Marketingovaya politika upravleniya sanatorno-kurortnym predpriyatiem: Monografiya - Image 1

£59.00

LAP Lambert Academic Publishing Marketingovaya politika upravleniya sanatorno-kurortnym predpriyatiem: Monografiya

Name: Marketingovaya politika upravleniya sanatorno-kurortnym predpriyatiem: Monografiya
Brand: LAP Lambert Academic Publishing
Price: 59.0 GBP
Availability: InStock

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Description

Marketing kak kontseptsiya upravleniya nachinaet postepenno vkhodit' v praktiku sanatorno-kurortnykh predpriyatiy. Chtoby dobit'sya uspekha, sanatorno-kurortnye predpriyatiya vse bol'she orientiruyutsya na potrebitelya, izuchayut razlichnye kharakteristiki okruzhayushchey sredy, kotoraya vklyuchaet konkurentsiyu, posrednicheskie firmy, politicheskie, ekonomicheskie, sotsial'nye i drugie faktory, i kotorye opredelyayut sostoyanie kon"yunktury rynka, a, sledovatel'no, i marketingovuyu politiku, teper' uzhe sotsial'no-orientirovannuyu. V rabote bylo predstavleny teoretiko-metodologi-cheskie osnovy formirovaniya opredeleniya konkurentnykh preimushchestv produktsii predpriyatiy neproizvodstvennoy sfery dlya povysheniya effektivnosti deyatel'nosti predpriyatiy sanatorno-kurortnoy sfery. Aktsentirovav vnimanie na sushchnosti ponyatiya «sotsial'no-orientirovannogo marketinga», byli vyyavleny ego kharakternye osobennosti, a takzhe opredeleny problemy i puti resheniya v marketingovoy deyatel'nosti predpriyatiy sanatorno-kurortnoy otrasli.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3843376638
Category: Books > Subjects > Arts & Photography > Music
Domain: Amazon UK
Release Date: 26 December 2012
Listed Since: 06 February 2013

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LAP Lambert Academic Publishing Marketingovaya politika upravleniya sanatorno-kurortnym predpriyatiem: Monografiya

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