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£59.00

LAP Lambert Academic Publishing Marketing Management: Indian Rural Market Perspective

Name: Marketing Management: Indian Rural Market Perspective
Brand: LAP Lambert Academic Publishing
Price: 59.0 GBP
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Description

This book “Marketing Management: Indian Rural Market Perspective’; has been published for those who wants to develop product and market for Indian rural market. It clearly explains the fundamentals of the subject and it designed to give insight to the reader with practical approach. Almost all the aspects of marketing management and rural marketing have been covered in this book. The rural customer has to be understood in terms of his level of need, his ability and willingness to pay a particular amount for his needs being served, the way he would like to be delivered, and his most preferred method of assessing information about the product and services. The elements of the marketing mix are intricately sensitively related to each other. This book “Marketing Management: Indian Rural Market Perspective’; has been published for those who wants to develop product and market for Indian rural market. It clearly explains the fundamentals of the subject and it designed to give insight to the reader with practical approach. Almost all the aspects of marketing management and rural marketing have been covered in this book.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3659824879
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 29 March 2016
Listed Since: 21 April 2016

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LAP Lambert Academic Publishing Marketing Management: Indian Rural Market Perspective

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