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LAP Lambert Academic Publishing Sales Technology Usage and Outcomes: A Model in the Indian Context

Name: Sales Technology Usage and Outcomes: A Model in the Indian Context
Brand: LAP Lambert Academic Publishing
Price: 63.0 GBP
Availability: InStock

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Description

Sales Technology Usage and Outcomes: A Model in the Indian Context is based on research done in India to understand the usage of Sales Technology by sales professionals for performing their sales related tasks. This work provides insights on the use of various multivariate analysis techniques like regression analysis, confirmatory factor analysis and structural equation modelling for data analysis. A model has been proposed and tested through Structural Equation Modelling for the adoption and usage of Sales Technology in Indian context. This publication also provides recommendations for how to make sales force automation adoption successful in Indian settings. For researchers insights are given on how to use the various multivariate techniques successfully.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3659271470
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 12 October 2012
Listed Since: 15 October 2012

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Sales Technology Usage and Outcomes: A Model in the Indian Context

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

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