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£63.00

LAP Lambert Academic Publishing Green Marketing in Indian Retail Sector

Name: Green Marketing in Indian Retail Sector
Brand: LAP Lambert Academic Publishing
Price: 63.0 GBP
Availability: InStock

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Description

There has been a growing awareness among consumers around the world about protection of the environment they live in, consumers, both individual and industrial, are favoring to buy environment-friendly products as they feel that green products are safe for use. This work has explored the consumers’ attitude towards green products and retailers with green image and also gives a viewpoint of retailers towards green products and green marketing. This work also offers suggestions to retailers for becoming more green to have competitive advantage in the market.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3659451622
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 20 September 2013
Listed Since: 24 October 2013

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LAP Lambert Academic Publishing Green Marketing in Indian Retail Sector

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