£223.00

Marketing and Big Data Analytics in Tourism and Events (Advances in Marketing, Customer Relationship Management, and E-Services)

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Description

The tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficiently. This book offers a roadmap for integrating these technologies.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
06 May 2024
Listed Since
10 May 2024

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