£63.00

Маркетинг взаимоотношений: Концепция, элементы и практика: Koncepciq, älementy i praktika

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Price History & Forecast

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Last 69 days · 69 data points (no recent data)

Historical
Generating forecast…
£63.00 £59.85 £61.11 £62.37 £63.63 £64.89 £66.15 09 July 2026 26 July 2026 12 August 2026 29 August 2026 15 September 2026

Price Distribution

Price distribution over 69 days • 1 price levels

Days at Price
69 days 0 17 35 52 69 £63 Days at Price

Price Analysis

Most common price: £63 (69 days, 100.0%)

Price range: £63 - £63

Price levels: 1 different prices over 69 days

Description

Банковская индустрия Индии претерпела радикальные изменения в результате мер по либерализации и глобализации, предпринятых с 1991 года. Банки испытывают жесткую конкуренцию и теперь сосредоточены на клиентоориентированных стратегиях для достижения конкурентных преимуществ и удержания прибыльных клиентов. С увеличением количества банков, продуктов и услуг и практически полным отсутствием затрат на переключение, клиенты легко меняют банки, когда находят лучшие услуги и продукты. Банкам становится трудно привлекать новых клиентов и, что еще важнее, удерживать существующих. Чтобы удержать дорогостоящих клиентов и достичь конкурентного преимущества, банку следует сосредоточиться на управлении отношениями с клиентами. Цель данной книги - понять восприятие клиентами практики маркетинга отношений и влияние маркетинга отношений на удовлетворенность и лояльность клиентов. В данном исследовании в качестве элементов маркетинга взаимоотношений рассматриваются связь, доверие, коммуникация, управление конфликтами, эмпатия, персонализация, взаимность и приверженность. Эта книга поможет академикам и практикам лучше понять практику маркетинга отношений в банковском секторе.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 February 2025
Listed Since
03 February 2025

Barcode

No barcode data available

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