Online Communication: A Survey on Decision Makers in Austrian Industries. - Image 1

£41.00

VDM Verlag Online Communication: A Survey on Decision Makers in Austrian Industries.

Name: Online Communication: A Survey on Decision Makers in Austrian Industries.
Brand: VDM Verlag
Price: 41.0 GBP
Availability: InStock

Communication & Presentation

It has never been this cheap. We have no record of a lower price.

£41 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 80 days · 80 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 80 days • 1 price levels

Days at Price

Price Analysis

Most common price: £41 (80 days, 100.0%)

Price range: £41 - £41

Price levels: 1 different prices over 80 days

Description

This book takes on the growing importance of the Internet and focuses on online communication. The theoretical part of this book covers how online marketing has evolved, which benefits and restrictions exists and how this has lead to the emergence of the concepts of interruption and permission marketing. The empirical part is based on a case on Microsoft and consists of an online survey conducted between March and April 2007 among 103 decision makers in Austrian companies. The survey will show how decision makers respond to newsletter and website communication from IT-companies and what their preferences are for this type of communication. Preliminary findings suggest that differences among decision makers exists and that the Internet is playing a greater role in professional decision making.

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 3836472597
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Communication & Presentation
Domain: Amazon UK
Publication Date: 10 April 2008
Listed Since: 22 April 2008

Barcode

No barcode data available

VDM Verlag Online Communication: A Survey on Decision Makers in Austrian Industries.

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

"Grown-up Internet" - Durch Marktforschungs-Standards und transparente Onlinewerbung zum etablierten Werbemedium

Communication and Organizational Knowledge: Contemporary Issues for Theory and Practice (Routledge Communication Series)

Effective Organisational Communication: Perspectives, Principles, & Practices

Managing Business in a Multi-channel World: Success Factors for E-Business

Integrated Marketing Communication: Advertising and Promotion in a Digital World

The Fundamentals of Corporate Communications

Direct And Interactive Marketing

How Strategic Communication Shapes Value and Innovation in Society: 2 (Advances in Public Relations and Communication Management, 2)

Research in Organizational Change and Development: 24

Markets, Information and Communication: Austrian Perspectives on the Internet Economy (Routledge Foundations of the Market Economy)

Essentials of Marketing Communications: Touchpoints, Sharing And Disruption

Organizational Communication in the Digital Era: Examining the Impact of AI, Chatbots, and Covid-19 (New Perspectives in Organizational Communication)

Marketing Communication: New Approaches, Technologies, and Styles

Effectiveness of Social Media Communication: An Empirical Analysis of Key Performance Drivers

Contemporary Research in E-Marketing: Volume Two: 2