Online Communication: A Survey on Decision Makers in Austrian Industries. - Image 1

£41.00

VDM Verlag Online Communication: A Survey on Decision Makers in Austrian Industries.

Name: Online Communication: A Survey on Decision Makers in Austrian Industries.
Brand: VDM Verlag
Price: 41.0 GBP
Availability: InStock

Communication & Presentation

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Description

This book takes on the growing importance of the Internet and focuses on online communication. The theoretical part of this book covers how online marketing has evolved, which benefits and restrictions exists and how this has lead to the emergence of the concepts of interruption and permission marketing. The empirical part is based on a case on Microsoft and consists of an online survey conducted between March and April 2007 among 103 decision makers in Austrian companies. The survey will show how decision makers respond to newsletter and website communication from IT-companies and what their preferences are for this type of communication. Preliminary findings suggest that differences among decision makers exists and that the Internet is playing a greater role in professional decision making.

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 3836472597
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Communication & Presentation
Domain: Amazon UK
Publication Date: 10 April 2008
Listed Since: 22 April 2008

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VDM Verlag Online Communication: A Survey on Decision Makers in Austrian Industries.

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