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Deutscher Universitätsverlag Internationalisierung in der Unternehmensentwicklung: Implikationen kultureller Distanz im Internationalisierungspfad (Strategische Unternehmensentwicklung und Industrietransformation)

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Description

Obwohl das Thema Internationalisierung sowohl für die Entwicklung einzelner Unternehmen als auch für die Entwicklung der Gesellschaft, deren Teil diese Unternehmen sind, von erheblicher Bedeutung ist, wurde es als Teil der Unternehmensentwicklung in der betriebswirtschaftlichen Literatur nur unzureichend diskutiert. So gibt es bisher weder eine Erklärung für die in der Realität zu beobachtenden heterogenen Internationalisierungspfade noch ein klares Bild der Erfolgswirkungen der Internationalisierung. Johannes Voll legt eine dynamische Perspektive zugrunde und betrachtet den aus einer Vielzahl von Entscheidungen bestehenden Internationalisierungspfad als einen Teilaspekt der Unternehmensentwicklung. Auf der Basis einer großzahligen empirischen Untersuchung zeigt er, dass kulturelle Distanz im Internationalisierungspfad die weitere Internationalisierung verzögert und die Profitabilität eines Unternehmens negativ beeinflusst.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
27 March 2007
Listed Since
10 July 2008

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