£129.18

MACMILLAN Internationalisation: Process, Context and Markets

Name: MACMILLAN Internationalisation: Process, Context and Markets
Brand: MACMILLAN
Price: 125.75 GBP
Availability: InStock

Grey

International

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Description

Expand your knowledge of global business with this fourth volume in the Academy of International Business Series. Published by Palgrave Macmillan, this book provides a detailed look at the core elements of internationalization. It focuses on three vital areas: the internationalization process, achieving competitive advantage in an international context, and the dynamics of international business within emerging markets. This text serves as a bridge between current academic research and future trends. It evaluates the state-of-the-art research regarding international business phenomena while identifying emerging research themes for the new millennium. Whether you are studying international accounting or business strategy, this volume offers a cohesive look at how companies navigate global markets and adapt to changing economic landscapes.

Key Features

Covers three primary areas of study including the internationalization process and competitive advantage in global contexts.

Provides detailed analysis of international business operations specifically within emerging markets.

Part of the Academy of International Business Series, offering a cohesive academic perspective.

Evaluates current state-of-the-art research into modern international business phenomena.

Identifies and explores emerging research themes to prepare readers for the new millennium.

Published by Palgrave Macmillan to ensure high-quality academic standards for business students and professionals.

Product Specifications

Brand: MACMILLAN
Colour: Grey
Format: hardcover
ASIN: 0333699432
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 08 June 1998
Listed Since: 02 February 2007

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MACMILLAN Internationalisation: Process, Context and Markets

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