£54.99

Gabler Verlag Kundenwertorientiertes Revenue Management im Dienstleistungsbereich

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Description

Tobias von Martens entwickelt ein Managementmodell für die Kapazitätssteuerung unter Berücksichtigung des Kundenwertes. Dazu systematisiert er Umfeldfaktoren und Entscheidungsoptionen im Rahmen des Revenue Managements und konzipiert Vorgehensmodelle für die erforderlichen Managementaufgaben. Er gibt Entscheidungsempfehlungen und leitet aus Simulationsstudien Implikationen für die praktische Anwendung des Modells ab.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
25 March 2009
Listed Since
17 March 2010

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