£106.61

MACMILLAN Revenue Management: A Practical Pricing Perspective

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£106.61 £99.41 £100.98 £102.55 £104.12 £105.69 £107.27 31 March 2026 05 April 2026 11 April 2026 17 April 2026 23 April 2026

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Description

Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
08 December 2010
Listed Since
02 July 2010

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