Total Revenue Management (TRM): Case Studies, Best Practices and Industry Insights (Management for Professionals) - Image 1

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Springer Total Revenue Management (TRM): Case Studies, Best Practices and Industry Insights (Management for Professionals)

Name: Total Revenue Management (TRM): Case Studies, Best Practices and Industry Insights (Management for Professionals)
Brand: Springer

Balanced Scorecard

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Description

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3030469840
Category: Books > Subjects > Business, Finance & Law > Management > Balanced Scorecard
Domain: Amazon UK
Release Date: 04 June 2020
Listed Since: 28 March 2020

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Springer Total Revenue Management (TRM): Case Studies, Best Practices and Industry Insights (Management for Professionals)

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