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El Arte del Revenue: Una guía completa sobre Revenue Management

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Description

¿Quieres dominar el Arte del Revenue Management? En las próximas páginas descubrirás todo lo que necesitas saber para llegar a ser un maestro de este arte. Aprenderás desde los conceptos básicos hasta las técnicas más avanzadas y todo ello explicado desde una visión sencilla y 100% aplicable al mundo real. Olvídate de complejas fórmulas matemáticas o aspectos que no se pueden aplicar en el mundo real. A través de 5 capítulos podrás conocer los entresijos de este arte, aprenderás su historia, cómo debe implantarse una cultura efectiva y cómo es la arquitectura de cualquier departamento de Revenue. Verás cómo el dominio del tiempo, precio y espacio serán las piedras angulares de tu día a día. Repasarás los KPI más importantes y cómo se utilizan de manera efectiva. Por otro lado, nos adentraremos en el Revenue estratégico, donde terminarás dominando la segmentación y conociendo las claves del ecosistema tecnológico que te rodea. Para asegurar los resultados de tu establecimiento repasaremos los conceptos más tácticos de tu trabajo, como el control del inventario, la distribución, el pricing, el forecast y para terminar el benchmarking. Por último, verás la importancia del producto y cómo se desarrolla un Revenue Management de primera en los establecimientos vacacionales. A través de explicaciones teóricas y algunos ejemplos prácticos, aprenderás cómo aplicar el Revenue Management en cualquier establecimiento turístico e incluso te adentrarás en otros sectores como el retail o la restauración, territorios casi inexplorados por este arte. El Arte del Revenue combina de manera magistral las áreas teóricas de esta ciencia con citas y experiencias de más de 30 profesionales del sector para proporcionar una visión integral del Revenue Management. Personalidades del sector como Abel Matutes (presidente Palladium), Jesús Sobrino (CEO Palladium), Sergio Zertuche (CS&MO Palladium), Fernando Vives (CCO NH), Fermín Carmona (CEO Hotelverse), Aida Muñoz (Revenue Director HIP), José Ignacio Butragueño (Director Hoteles Brain Trust Consulting), Chema Herrero (CEO BedsRevenue), Tomas Rodicio (CIO U-Music) y muchos más escribirán sobre la optimización de resultados. Propietarios, CEO, directores comerciales, RRHH, directores financieros…, dando su punto de vista sobre esta materia. Nunca tanto talento se había reunido para escribir sobre Revenue Management. ¡500 páginas de puro amor al Revenue Management te esperan en este libro!

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
06 March 2023
Listed Since
06 March 2023

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