£51.54

Springer Green Branding: Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management

Name: Green Branding: Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management
Brand: Springer
Price: 51.54 GBP
Availability: InStock

Branding & Logo Design

About as cheap as it gets. The only time it was cheaper was 2 months ago.

£52 today · all-time low £50 (May 2026) · usually £52

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Description

The book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises. What are the characteristics of successful "green brands" in the long term? How can they be effectively developed, managed and communicated? Based on business administration, brand sociology and social psychology, the authors describe overarching structural features and demonstrate solutions step by step using concrete examples. Experiences in the development and Europe-wide implementation of the green brand "wooden radio" form the basis for numerous recommendations that can be directly implemented. The reader receives clear analysis and implementation tools to anchor already existing sustainable brands in daily business and to develop young brands in a planned manner. The 2nd edition has been extensively revised and supplemented with current examples. Inspiring for allwho want to make green brands strong. Translated with www.DeepL.com/Translator (free version)

Product Specifications

Brand: Springer
Format: paperback
ASIN: 3658360593
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 15 March 2022
Listed Since: 12 October 2021

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Springer Green Branding: Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management

About as cheap as it gets. The only time it was cheaper was 2 months ago.

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