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Springer Handbuch Instrumente der Kommunikation: Grundlagen – Innovative Ansätze – Praktische Umsetzungen (Springer Reference Wirtschaft)

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£149.98 £122.60 £128.57 £134.55 £140.52 £146.50 £152.47 09 June 2024 01 November 2024 27 March 2025 20 August 2025 13 January 2026

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Description

Der zweite Band der „Handbuchreihe Kommunikation“ beschäftigt sich mit den Instrumenten der Kommunikation. Der Leser erhält einen Überblick über die verschiedenen Instrumente, die Unternehmen im Rahmen der Kommunikation zur Verfügung stehen. Hierbei wird zwischen den Instrumenten der Marketing-, Unternehmens- und Dialogkommunikation unterschieden und es wird auf die Einsatzfelder der einzelnen Instrumente eingegangen. Ein weiteres Augenmerk liegt auf den institutionellen Besonderheiten der Kommunikation. In den Beiträgen werden die Charakteristika der Kommunikation in verschiedenen Branchen aufgezeigt.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
19 June 2016
Listed Since
09 December 2015

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