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Springer Handbuch Techniken der Kommunikation: Grundlagen – Innovative Ansätze – Praktische Umsetzungen (Springer Reference Wirtschaft)

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Description

Der dritte Band der „Handbuchreihe Kommunikation“ beschäftigt sich mit der wirkungsvollen Umsetzung von Kommunikation. Für Unternehmen wird es immer schwieriger, aus der Flut der werblichen Informationen herauszustechen und die gering involvierten und ständig abgelenkten Zielgruppen mit ihrer Kommunikation zu erreichen. Führende Experten vermitteln in diesem Band eine Vielzahl verhaltenswissenschaftlich fundierter Kommunikationstechniken, die auch unter den heutigen Rahmenbedingungen eine effektive und effiziente Vermittlung von Marketingbotschaften ermöglichen.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
19 July 2018
Listed Since
11 July 2017

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