£77.99

Springer VS Handbuch Online-Kommunikation

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£77.99 £65.95 £68.57 £71.20 £73.83 £76.46 £79.09 01 May 2026 19 May 2026 07 June 2026 26 June 2026 15 July 2026

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6 days 31 days 25 days 14 days · current 0 8 16 23 31 £67 £68 £70 £78 Days at Price

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Price range: £67 - £78

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Description

Das Handbuch in der 2., vollständig überarbeiteten Auflage gibt in zahlreichen Beiträgen einschlägiger FachautorInnen einen umfassenden und systematischen Überblick des aktuellen Forschungsstandes kommunikationswissenschaftlicher Online-Forschung. Einführend werden die zentralen Fragestellungen, theoretischen Ansätze und empirischen Befunde dargestellt. Das Themenspektrum reicht von den Grundlagen computervermittelter Kommunikation (interpersonale, Gruppen- und öffentliche Kommunikation), über ökonomische, ethische und politische Fragen bis hin zur Verbreitung, Nutzung und Wirkung von Online-Medien. Weitere Beiträge befassen sich mit Öffentlichkeit und Privatheit, Journalismus online, kulturellen und sozialpsychologischen Aspekten, Online-Werbung und PR, Gesundheitskommunikation, E-Learning und Wissensmanagement sowie Online-Spielen. Ein Überblick über Methoden der Online-Forschung und die wichtigsten Datenquellen und Standarduntersuchungen rundet das Werk ab.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
09 May 2019
Listed Since
20 December 2018

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