£55.57

GRIN Verlag Die Einstellung der syrischen Konsumenten zu europäischen Lebensmitteln: Bedeutung für die Nachfrage und Konsequenzen für das Lebensmittelmarketing

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Price History & Forecast

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Last 608 days • 608 data points (No recent data available)

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£56.50 £51.37 £52.49 £53.61 £54.73 £55.85 £56.97 08 July 2024 06 December 2024 07 May 2025 06 October 2025 07 March 2026

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Price distribution over 608 days • 3 price levels

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Current Price
7 days 145 days 456 days 0 114 228 342 456 £52 £54 £56 Days at Price

Price Analysis

Most common price: £56 (456 days, 75.0%)

Price range: £52 - £56

Price levels: 3 different prices over 608 days

Description

Masterarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Technische Universität München (Wissenschaftszentrum Weihenstephan für Ernährung, Landnutzung und Umwelt), Veranstaltung: Professur für Betriebswirtschaftslehre der Milch- und Ernährungsindustrie, Sprache: Deutsch, Abstract: Im Rahmen der Internationalisierung der Märkte spielen die Märkte des Nahen Ostens eine wichtige Rolle für europäische Lebensmittelunternehmen. Die Marketing-Aktivitäten in den Ländern des Nahen Ostens bergen für europäische Unternehmen sowohl Chancen als auch Risiken. Die Chancen liegen besonders in den noch kaum erschlossenen Märkten: Aufgrund des großen Bevölkerungszuwachses und des wirtschaftlichen Aufschwungs stellt der Nahe Osten potentiell attraktive Märkte mit einer enormen Kaufkraft dar. Die Risiken ergeben sich vor allem aus den sozialen, kulturellen und rechtlichen Unterschieden zwischen den europäischen Ländern und den Ländern des Nahen Ostens. Angesichts dieser Tatsache müssen globale Unternehmen einen Weg finden, die verschiedenen Besonderheiten und Merkmale in den neuen Märkten wie z.B. ethnische und kulturelle Unterschiede, Einstellungen und Kaufpräferenzen der Konsumenten, zu verstehen, um die richtigen Marketing-Maßnahmen durchzuführen zu können. Die Einstellung gegenüber einem Land hat einen enormen Einfluss auf die wahrgenommene Qualität eines Produkts und wirkt sich wiederum auf das Kaufverhalten und auf die Reaktionen auf Werbungsmaßnahmen aus. In Studien und Aufsätzen zum interkulturellen Marketing wird der arabische Kulturkreis vernachlässigt. Daher findet man kaum Forschungsstudien über das Konsumentenverhalten sowie die Zusammensetzung und Ausprägung vom Länderimage europäischer Lebensmittel und ihre beeinflussenden Faktoren in Syrien, und folglich fehlen Empfehlungen für das Marketing in den meisten arabischen Ländern. Daher ist ein wesentliches Ziel dieser Arbeit, dieses Informationsdefizit zu beheben. Somit die Ein

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
12 November 2013
Listed Since
13 November 2013

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No barcode data available

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