£73.51

Springer Media Reloaded: Mediennutzung im digitalen Zeitalter

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Last 88 days · 88 data points

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£73.51 £72.88 £73.02 £73.16 £73.29 £73.43 £73.57 14 April 2026 05 May 2026 27 May 2026 18 June 2026 10 July 2026

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Price distribution over 88 days • 1 price levels

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88 days 0 22 44 66 88 £73 Days at Price

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Most common price: £73 (88 days, 100.0%)

Price range: £73 - £73

Price levels: 1 different prices over 88 days

Description

. From the Back Cover Klassische Medien wie Fernsehen oder Print stehen durch das Aufkommen interaktiver, partizipativer und selbstbestimmter Formen der Mediennutzung, wie sie das Internet ermöglicht, vor großen Herausforderungen. Für diesen Band sind die wichtigsten Protagonisten des Medienmarktes zusammengekommen, um die Entwicklung tradierter Geschäftsmodelle zu beurteilen und die Möglichkeiten und Chancen, die sich aus den neuen Techniken ergeben zu diskutieren. Das Buch gibt einen Ausblick auf zukünftige Entwicklungen im Mediensektor in den Bereichen Werbung und Interaktion. Es skizziert den Wandel der Geschäftsmodelle und diskutiert die Herausforderungen, die sich aus den Veränderungen für den digitalen Konsumenten ergeben.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
05 March 2010
Listed Since
25 November 2009

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