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MACMILLAN Digital Business Models: Driving Transformation and Innovation

Name: Digital Business Models: Driving Transformation and Innovation
Brand: MACMILLAN

E-business

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Description

This innovative edited collection explores digital business models (DBMs) in theory and practiceto contribute to knowledge of how companies, organizations and networks can design, implement and apply DBMs. It views DBMs in a range of contexts and forms, which can be integrated in a number of ways, and aims to inspire and enable academics, students and practitioners to seize the opportunities posed by digital business models, technologies and platforms. One of the first and comprehensive contributions to the field of DBMs and digital business model innovations (DBMI), the authors discuss the opportunities, challenges, technologies,implementation and value creation, customer and data protection processes of DBMs in different contexts.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3319969013
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 29 January 2019
Listed Since: 22 June 2018

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MACMILLAN Digital Business Models: Driving Transformation and Innovation

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