£109.70

MACMILLAN Integrated Business Models in the Digital Age

Name: MACMILLAN Integrated Business Models in the Digital Age
Brand: MACMILLAN
Price: 109.7 GBP
Availability: InStock

Business Process Reengineering

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Description

Explore the intersection of technology and entrepreneurship with this comprehensive volume from MACMILLAN. As digital transformation reshapes the global economy, understanding how to integrate new technologies into core business strategies is essential for modern success. This book addresses a significant gap in current research by investigating interdisciplinary approaches to techno-entrepreneurial business strategy. This edited volume provides a deep dive into the principles and practices required to adapt business models for the modern era. Authors examine how emerging tools like AI, cloud computing, and blockchain can be utilized to drive growth and maintain a competitive edge. Whether you are studying the rise of unicorn companies or looking for practical guidance on strategic adaptation, this text offers theoretical and practical concepts to help navigate the complexities of the digital age.

Key Features

Investigate the connection between technology, entrepreneurship, and integrated business models to understand the drivers behind successful unicorn companies.

Explore interdisciplinary research focused on techno-entrepreneurial business strategy to fill existing gaps in academic and professional literature.

Learn practical methods for adapting business models through the implementation of new technologies like AI and cloud computing.

Gain insights into using blockchain and other digital tools to develop more effective and modern business strategies.

Access a collection of theoretical and practical concepts designed to provide better guidance for business model adaptation.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3030978761
Category: Books > Subjects > Business, Finance & Law > Management > Business Process Reengineering
Domain: Amazon UK
Release Date: 22 June 2022
Listed Since: 02 February 2022

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MACMILLAN Integrated Business Models in the Digital Age

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