£49.07

About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.

£49 today · all-time low £49 (Aug 2026) · usually £49

Bloomsbury Corporate Entrepreneurship and Innovation

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£51.85 £48.77 £49.44 £50.11 £50.79 £51.46 £52.13 25 July 2026 13 August 2026 02 September 2026 22 September 2026 12 October 2026
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Price Distribution

Price distribution over 80 days • 2 price levels

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Current Price
73 days · current 7 days 0 18 37 55 73 £49 £52 Days at Price

Price Analysis

Most common price: £49 (73 days, 91.3%)

Price range: £49 - £52

Price levels: 2 different prices over 80 days

Description

It is insufficient for businesses to grow simply by cutting costs and acquiring competitors. To achieve true success, organisations must bring innovative ideas to market, and avoid an ageing product or service portfolio. In this textbook, author Paul Burns draws on decades of academic and entrepreneurial experience to give a comprehensive overview of corporate entrepreneurship. Burns guides students through the four pillars of his original entrepreneurial architecture framework - organizational culture, structures and controls, leadership and management and strategies and tactics – laying out the ways in which each business function is required to adapt to ensure success. The 5th edition includes: - Over 75 global case insights, including coverage of companies from DeepMind to Solarbrella, Patagonia to Samsung, demonstrating the practicalities of corporate entrepreneurship in the real world. - New content on the fallout of COVID-19, AI, digitalisation and climate change to prepare students for the ever-changing global business world of today. - The ‘Explore Further’ feature, containing links to video animations, talks by leading academics and practitioners, psychometric tests and websites providing ‘step off’ points to deepen learning. This is a must-read for students of corporate entrepreneurship, intrapreneurship or corporate venturing at upper undergraduate, postgraduate or MBA level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation.

Key Features

New Store Stock

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
27 March 2025
Listed Since
09 August 2024

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