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Routledge Corporate Entrepreneurship - Business Management Book

Amazon

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Description

In today's turbulent and interlinked business environments, entrepreneurship is a key factor for company success and growth. However, as organizations increase in size and complexity, they often face challenges with rigidity and a loss of innovation. This book by Routledge addresses these trends by exploring the field of Corporate Entrepreneurship. It examines how established firms can develop new business ideas and opportunities within their existing structures. This text serves as an effective entry point for those studying the subject as an academic field or applying it as a management practice to help companies adapt and thrive.

Key Features

This Routledge publication provides an entry point into Corporate Entrepreneurship as both an academic field and a management practice.

The text examines how established firms can develop new business ideas and opportunities to maintain growth.

Learn how to address the challenges of rigidity and decreased innovation that often occur as companies grow in size and complexity.

Explore strategies for helping companies adapt to today's interlinked and turbulent business environments.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
07 November 2017
Listed Since
26 April 2014

Barcode

No barcode data available

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