£66.43

CHENELIERE Comportement du consommateur

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£66 today · previous high £66 · all-time low £63

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Price History & Forecast

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Last 81 days · 81 data points (no recent data)

Historical
Generating forecast…
£66.43 £62.48 £63.34 £64.20 £65.07 £65.93 £66.79 27 June 2026 17 July 2026 06 August 2026 26 August 2026 15 September 2026

Price Distribution

Price distribution over 81 days • 2 price levels

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Current Price
49 days 32 days · current 0 12 25 37 49 £63 £66 Days at Price

Price Analysis

Most common price: £63 (49 days, 60.5%)

Price range: £63 - £66

Price levels: 2 different prices over 81 days

Description

Comportement du consommateur, 5e édition fait la synthèse des connaissances actuelles sur le comportement des consommateurs. Il reflète les tendances récentes en marketing (communication mobile, médias sociaux, consommation responsable). Ce manuel présente les principes et les grandes théories permettant d'expliquer le comportement du consommateur. Numéro 1 sur le marché depuis sa première édition, il est un outil indispensable pour le gestionnaire qui cherche à augmenter ses ventes et à maximiser la satisfaction de sa clientèle. About the Author Alain D'Astous, Ph. D., est professeur titulaire de marketing à HEC Montréal. Naoufel Daghfous, Ph. D., est professeur titulaire de marketing et directeur des programmes de premier cycle à l'Ecole des sciences de la gestion de l'Université du Québec à Montréal. Pierre Balloffet, M.B.A., Ph. D., est professeur agrégé de marketing et responsable du DESS en communication marketing à HEC Montréal. Christèle Boulaire, Ph. D., est professeure titulaire au Département de marketing de la faculté des sciences de l'administration de l'Université Laval à Québec.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
03 October 2018
Listed Since
25 February 2018

Barcode

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