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£141.45

Routledge Transformative Consumer Research for Personal and Collective Well-Being

Name: Transformative Consumer Research for Personal and Collective Well-Being
Brand: Routledge
Price: 141.45 GBP
Availability: InStock

Market Research

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Description

Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well as at-risk groups who are impoverished, impaired, or elderly. Opportunities for well-being via consumer behaviors include empowerment via the Internet, product sharing, leisure pursuits, family consumption, and pro-environmental activities, among others. In 2005 the Association for Consumer Research launched Transformative Consumer Research (TCR). Its mission is to foster research on quality of life that is both rigorous and applied for better assisting consumers, their caregivers, policy administrators, and executives. This edited volume includes 33 chapters on a wide range of topics by expert international authors. All royalties from sales of this book are donated to the Association to support TCR grants.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1848728522
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 23 May 2011
Listed Since: 01 October 2010

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Routledge Transformative Consumer Research for Personal and Collective Well-Being

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