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Impact of ICTs on Event Management and Marketing

Brands & Corporate Identity

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Description

Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task.Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals. About the Author He was born in Antalya, Turkey in 1987. He is a research assistant in the Department of Tourism Management at Mersin University. He completed his MSc degree in Management at Adnan Menderes University, Aydin/Turkey in December 2013. He got PhD in Tourism Management at Mersin University. He is working at Isparta University of Applied Sciences Faculty of Tourism as an Assistant Professor. His research interests include event management, alternative tourism and strategic management.

Product Specifications

Format: paperback
ASIN: 1799857018
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 04 December 2020
Listed Since: 27 May 2020

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Impact of ICTs on Event Management and Marketing

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