£150.03

Routledge Event Impact - Holistic Event Management Book

Name: Routledge Event Impact - Holistic Event Management Book
Brand: Routledge
Price: 150.03 GBP
Availability: InStock

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Description

Events are often used to drive cultural development, destination branding, and economic growth. However, most measurements focus only on economic data. Event Impact by Routledge provides a necessary shift in perspective by offering a holistic approach to understanding how events affect society. This book fills a significant gap in existing literature. Instead of looking at numbers alone, it explores complex areas like value creation, experiential value, and sustainability. It is designed for those who need to move beyond simple financial metrics to understand the true footprint of an event. By combining different ideas regarding impact assessment and value measurement, this work serves as a comprehensive guide for professionals and researchers. It provides the tools needed to evaluate the broader consequences of events, ensuring a more complete understanding of their role in modern society.

Key Features

Provides a holistic approach to event impacts by moving beyond purely economic perspectives.

Covers essential topics including value creation, experiential value, and value measurement.

Addresses important modern concerns such as sustainability and long-term impact assessment.

Fills a void in current literature by offering a comprehensive look at event consequences.

Connects event outcomes to broader goals like cultural development and destination branding.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138743879
Category: Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain: Amazon UK
Release Date: 09 May 2017
Listed Since: 04 December 2016

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Routledge Event Impact - Holistic Event Management Book

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