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£209.52

IGI Global Impact of ICTs on Event Management and Marketing

Name: Impact of ICTs on Event Management and Marketing
Brand: IGI Global
Price: 209.52 GBP
Availability: InStock

Managers' Guides to Computing

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Price range: £210 - £211

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Description

Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1799849546
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 04 December 2020
Listed Since: 23 November 2020

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IGI Global Impact of ICTs on Event Management and Marketing

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