Multilevel Approach to Competitiveness in the Global Tourism Industry (Advances in Hospitality, Tourism, and the Services Industry (AHTSI)) - Image 1

£242.27

IGI Global Multilevel Approach to Competitiveness in the Global Tourism Industry (Advances in Hospitality, Tourism, and the Services Industry (AHTSI))

Name: Multilevel Approach to Competitiveness in the Global Tourism Industry (Advances in Hospitality, Tourism, and the Services Industry (AHTSI))
Brand: IGI Global
Price: 242.27 GBP
Availability: InStock

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Description

Companies compete to gain public notoriety every day and use creativity and innovation to get ahead of their competition. In oversaturated industries, such as the tourism sector, smart strategies and global network capabilities must be adopted and improved in order to increase competitiveness. Multilevel Approach to Competitiveness in the Global Tourism Industry contains crucial reference material that discusses new intelligent practices to increase business competitiveness in the tourism sector. Featuring research on topics such as networking, artificial intelligence, and regional competitiveness, this book is ideally designed for program directors, event coordinators, tour developers, hotel managers, restaurateurs, travel agents, policymakers, academics, researchers, advanced students, entrepreneurs, government officials, and professionals in the tourism and hospitality industry.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1799803651
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 25 October 2019
Listed Since: 16 August 2019

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IGI Global Multilevel Approach to Competitiveness in the Global Tourism Industry (Advances in Hospitality, Tourism, and the Services Industry (AHTSI))

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