£235.75

Social Media and Online Consumer Decision Making in the Fashion Industry

Fashion

Price data last checked 17 day(s) ago - will refresh soon

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

This is the most expensive it has ever been. Walk away.

£236 today · previous high £236 · all-time low £141

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 74 days · 74 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 74 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £141 (73 days, 98.6%)

Price range: £141 - £236

Price levels: 2 different prices over 74 days

Description

Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers' decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers' wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more.

Product Specifications

Format: hardcover
ASIN: 1668487535
Category: Books > Subjects > Arts & Photography > Fashion
Domain: Amazon UK
Release Date: 01 August 2023
Listed Since: 11 April 2023

Barcode

No barcode data available

Social Media and Online Consumer Decision Making in the Fashion Industry

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Strengthening SME Performance Through Social Media Adoption and Usage

Leveraging AI-Powered Marketing in the Experience-Driven Economy

Sustainable Practices in the Fashion and Retail Industry

Cultural Marketing and Metaverse for Consumer Engagement

Sustainability, Innovation, and Consumer Preference

Navigating the Shifting Landscape of Consumer Behavior

Neurosensory and Neuromarketing Impacts on Consumer Behavior

Driving Quality Education Through AI and Data Science

Sustainable Development Goal Advancement Through Digital Innovation in the Service Sector

Enhancing Communication and Decision-Making With AI

Cases on Effective Digital Marketing for Competitive Organizations

Developing Skills and Competencies for Digital and Green Transitions

Intersections of Niche Tourism and Marketing

Confronting Security and Privacy Challenges in Digital Marketing

Cultural Awareness and Diversity Management in Contemporary Education

Using Traditional Design Methods to Enhance AI-Driven Decision Making

Building Climate Neutral Economies Through Digital Business and Green Skills

Digital Capitalism in the New Media Era

Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence

Navigating Organizational Behavior in the Digital Age With AI

Managing Festivals for Destination Marketing and Branding

Eco-Logistics and Sustainable Supply Chain Innovations

Connecting With Consumers Through Effective Personalization and Programmatic Advertising

Smart Education and Sustainable Learning Environments in Smart Cities