£216.01

Confronting Security and Privacy Challenges in Digital Marketing

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£216 today · previous high £216 · all-time low £141

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Price History & Forecast

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Last 78 days · 78 data points (no recent data)

Historical
Generating forecast…
£216.01 £133.50 £151.50 £169.50 £187.51 £205.51 £223.51 10 June 2026 29 June 2026 18 July 2026 06 August 2026 26 August 2026

Price Distribution

Price distribution over 78 days • 2 price levels

Days at Price
Current Price
66 days 12 days · current 0 17 33 50 66 £141 £216 Days at Price

Price Analysis

Most common price: £141 (66 days, 84.6%)

Price range: £141 - £216

Price levels: 2 different prices over 78 days

Description
Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more.

Product Specifications
Format
hardcover
ASIN
1668489589
Category
Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain
Amazon UK
Release Date
30 June 2023
Listed Since
25 March 2023

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