£260.84

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£261 today · previous high £261 · all-time low £233

Navigating the Shifting Landscape of Consumer Behavior - Book

Amazon

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£260.84 £229.93 £236.67 £243.42 £250.16 £256.91 £263.65 01 August 2026 06 August 2026 12 August 2026 18 August 2026 24 August 2026
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Price distribution over 24 days • 4 price levels

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6 days 7 days 10 days 1 day · current 0 3 5 8 10 £233 £236 £252 £261 Days at Price

Price Analysis

Most common price: £252 (10 days, 41.7%)

Price range: £233 - £261

Price levels: 4 different prices over 24 days

Description

The marketing world is changing rapidly due to technological advancements, shifting consumer tastes, and new social norms. As information becomes more accessible, understanding why consumers choose specific brands is more important than ever. This book provides an authoritative exploration of the relationship between consumers, brands, and the digital environment. By examining contemporary consumer behavior, this text examines how the modern landscape functions. The narrative explores the phenomenon of brand activism as a significant indicator of current market trends. It is an essential resource for those looking to understand the motivations behind consumer choices in a world where brand loyalty is a highly sought prize.

Key Features

This book by IGI Global explores the changing dynamics between consumers and brands in a digital environment.

The text examines contemporary consumer behavior and the impact of technological advancement on market trends.

Readers can learn about the phenomenon of brand activism and its role in modern consumer decision-making.

The content provides an authoritative look at how evolving social norms and free information flow change consumer tastes.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
22 March 2024
Listed Since
20 November 2023

Barcode

No barcode data available

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