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Sustainability, Innovation, and Consumer Preference Book

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£247.00 £234.65 £239.59 £244.53 £249.47 £254.41 £259.35 31 July 2026 06 August 2026 12 August 2026 18 August 2026 25 August 2026
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Description

Explore the transformation of consumer behavior in the digital age with this publication from IGI Global. As digital platforms change how people discover and purchase products, this book examines the impact of social media, e-commerce sites, and mobile applications. Consumers today are more informed and connected than ever before, utilizing instant access to information and reviews to guide their decisions. This work analyzes how digital communities allow users to share experiences and recommendations, reshaping the way brands interact with their audience. As traditional marketing strategies evolve, understanding these shifts is necessary for navigating the fast-paced digital landscape. This book provides insights into how brands can engage with modern consumers in meaningful ways through evolving digital channels.

Key Features

This book by IGI Global examines how digital platforms have transformed consumer behavior and purchasing habits.

Learn how social media, e-commerce sites, and mobile applications shape how people discover and explore products.

Analyze the impact of instant access to information and user reviews on modern consumer decision-making.

Understand how digital communities allow users to share experiences and recommendations to influence others.

Gain insights into how traditional marketing strategies must adapt to the fast-paced digital landscape.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
02 December 2024
Listed Since
04 December 2024

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