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£357.20
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£357 today · cheaper than every other day in the last 3 months
Neurosensory and Neuromarketing Impacts on Consumer Behavior
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Price distribution over 20 days • 1 price levels
Price Analysis
Most common price: £357 (20 days, 100.0%)
Price range: £357 - £357
Price levels: 1 different prices over 20 days
Description
Key Features
This book examines how neurosensory research explores the impact of sensory stimuli on brain activity and emotional responses.
Learn how neuromarketing applies neuroscience findings to develop strategies that engage and persuade consumers to buy products.
Gain insights into crafting effective marketing plans, experiences, and tactics based on consumer cognitive processes.
Discover how the integration of neuroscience into marketing helps businesses improve their approach to consumer behavior.
Published by IGI Global, this text covers the connection between sensory experiences and purchasing decisions.
Product Specifications
- Format
- hardcover
- ASIN
- B0DK5ZSGHK
- Category
- Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Domain
- Amazon UK
- Release Date
- 11 October 2024
- Listed Since
- 16 October 2024
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