£235.75

Connecting With Consumers Through Effective Personalization and Programmatic Advertising

E-business

Price data last checked 16 day(s) ago - will refresh soon

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

This is the most expensive it has ever been. Walk away.

£236 today · previous high £236 · all-time low £141

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 75 days · 75 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 75 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £141 (74 days, 98.7%)

Price range: £141 - £236

Price levels: 2 different prices over 75 days

Description

In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike. Key topics covered in this book include digital marketing strategies, personalized marketing, digital communication strategies, personalized communication, online advertising strategies, programmatic advertising, digital public relations strategies, media campaigns, media analytics, disinformation, communication crisis management, brand awareness, earned media, marketing performance, marketing automation, artificial intelligence, augmented reality, multichannel marketing, and immersive technologies. By offering a comprehensive exploration of these subjects, this book stimulates critical thinking, encourages innovation, and contributes to the visibility and sharing of research in this burgeoning field.

Product Specifications

Format: hardcover
ASIN: 166849146X
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 29 December 2023
Listed Since: 03 July 2023

Barcode

No barcode data available

Connecting With Consumers Through Effective Personalization and Programmatic Advertising

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Leveraging AI-Powered Marketing in the Experience-Driven Economy

Navigating the Shifting Landscape of Consumer Behavior

Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and Affinity

Adapting to Evolving Consumer Experiences in Hospitality and Tourism

Neurosensory and Neuromarketing Impacts on Consumer Behavior

Social Media and Online Consumer Decision Making in the Fashion Industry

Sustainability, Innovation, and Consumer Preference

Embracing Business Sustainability Through Innovation and Creativity in the Service Sector

Cases on Effective Digital Marketing for Competitive Organizations

Intersections of Niche Tourism and Marketing

Enhancing Automated Decision-Making Through AI

Contemporary Trends in Innovative Marketing Strategies

Humanizing Technology With Emotional Intelligence

Strengthening SME Performance Through Social Media Adoption and Usage

Leveraging ChatGPT and Artificial Intelligence for Effective Customer Engagement

Knowledge Sharing and Fostering Collaborative Business Culture

Strategic Workforce Reskilling in Service Marketing

Modeling, Characterization, and Processing of Smart Materials

Managing Customer-Centric Strategies in the Digital Landscape

Leveraging Technology for Organizational Adaptability

Fostering Economic Diversification and Sustainable Business Through Digital Intelligence (Premier Research Sources)

Revolutionizing Education With Remote Experimentation and Learning Analytics

Enhancing Communication and Decision-Making With AI

Driving Quality Education Through AI and Data Science